It was an interest finder app to help children source material related to their hobbies such as books, films, games, toys or anything else that grabs their attention. From its inception the clients wanted the app to exist within a living world populated by friendly woodland characters.
After exploring several different routes I combined several elements from different styles and arrived at the following image that was strong enough to lead the rest of the design work with its shapes and hues.
Forests have always featured heavily in literature and so I wanted to give the contemporary design a 'classic' sepia palette that would reflect its historical roots (see what I did there?) and the resulting warm, autumnal hues really brought the environment to life.
I then turned my attention to the development of the tree, exploring how it would grow from a seed up to a mature tree.
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